Hockey equipment manufacturer Bauer has agreed to stop making certain claims about its helmets, the Competition Bureau said Thursday.
The company is also making a $500,000 donation of equipment to a registered Canadian charity supporting youth participation in sport, according to a deal struck between Bauer and the Competition Bureau.
The federal agency says Bauer’s advertisements for the RE-AKT helmet contained words, images and videos that “created the impression” that the product could prevent concussions in hockey players.
Bauer conducted its own testing on the helmet prior to making the claims, but the bureau says the testing isn’t adequate enough to support these marketing claims.
Carmen Chai – Global News – November 13, 2014.