Bell and Rogers want the CRTC to have companies such as Netflix to fund investments in Canadian programming, but both differ in their proposals.
Rogers wants all content providers to adhere to a revised framework and Canadian content rules, while also pay 30 per cent of revenue to fund Canadian programming.
“This is a pivotal moment for the Canadian broadcasting system. If foreign and domestic over-the-top services are not required to contribute to the country’s cultural objectives, the volume and quality of Canadian content will inevitably decline,” according to the Rogers submission.
As for Bell, it explained to the CRTC if any streaming service generates over $100 million in revenue per year, it should pay 20 per cent of revenue to fund Canadian programming, and have this in place by 2022.
“The regulatory model must urgently recognize that a two-tier system, one regulated and one not, is unsustainable,” Bell said.
Bell also cited data from Numeris to claim Netflix beat CTV in 2016, when it came to the largest primetime viewership in the coveted 25-54 demographic.
Gary NG – iPhone in Canada – March 8, 2018.
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