Many cannabis producers have turned to education in the lead up to legalization, hoping to guide would-be consumers through intimidating technical information and help them find the right products. But new research shows that Canadians don’t just need to be educated on what to buy, but also where to buy it.
According to online cannabis discovery platform Lift&C0., 58% of consumers nationally do not know where they will be able to buy legal cannabis on Oct. 17. That’s based on a survey of 1,510 Canadians conducted earlier this month.
Residents of the Atlantic provinces seem to be the most knowledgeable, with only 44% saying they were unaware of where to buy cannabis. Lift&Co. points out that this may be due to the fact that the Atlantic provinces were among the most organized with the roll-out of their retail plans, with Newfoundland and Labrador – the only province in the region permitting private sale – announcing its first round of licensees in May.
However, residents of Manitoba were the least aware of where to buy legal cannabis at 73%. This is despite the fact that it was the first province to announce its private sale retail plans, and that two of the four licenses were granted to Canopy Growth and Tokyo Smoke, some of the more well-established cannabis companies in the country.
Josh Kolm – Strategy – September 19, 2018.
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