Unfriended: Facebook backlash points to troubling new narrative

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After stumbling through a series of political scandals about how Facebook’s technology and data have been manipulated to influence public opinion and undermine democracy, some are questioning how long Facebook CEO Mark Zuckerberg can survive –

This time last year, Mark Zuckerberg took to Facebook to highlight how the platform was helping democracy by connecting political candidates to their constituents. “The more you engage with the political process, the more you can ensure it reflects your values,” he wrote in a post last March. Several analysts mused that the chief executive might be mulling a run for office himself.

Today, after stumbling through a series of political scandals about how Facebook’s technology and data have been manipulated to influence public opinion and undermine democracy, some are questioning how long Silicon Valley’s most famous CEO can survive.

After five days of silence, Mr. Zuckerberg issued his first public statement last week on revelations that a personality quiz developed by a Russian-American academic had gathered data on tens of millions of Facebook users without their knowledge, then shared it with U.K.-based consulting firm Cambridge Analytica, which was hired by backers of Donald Trump’s election campaign to build psychological profiles of voters.

Read full article here.

Tamsin McMahon – Globe and Mail – March 24, 2018.

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