Just days following the launch of its first youth-targeted, national anti-vaping ad campaign, the U.S. Food and Drug Administration revealed it would not be running television ads on mainstream media. Why?
Millions of Americans both young and old are now familiar with the TV spots which deploy the unsettling visual metaphor of an organism invading the lungs, bloodstream and brain of youth who experiment with e-cigarettes.
It’s a powerful TV ad with a message so troubling FDA now admits, if adult smokers see it, they could be discouraged from trying e-cigarettes as an aid to stop smoking.
It’s a startling admission by the regulator.
Join RegWatch on location in Austin Texas for the 2018 SFATA “Save the Vape” Conference and hear why Mark Anton the executive director of the Smoke-Free Alternatives Trade Association calls FDA’s anti-vaping rhetoric “reprehensible”.
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Produced by: Brent Stafford
Released: December 13, 2018