Missing the Mark | Reaction to FDA’s Teen Anti-Vaping Campaign

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Within days of FDA’s announced “historic” crackdown on vaping device manufacturers and retailers, over what the agency says is their role in fostering an epidemic of youth e-cigarette use, the agency launched its most aggressive public awareness campaign to-date.

Titled ‘Epidemic’, FDA’s new :30 TV spot employs the unsettling visual metaphor of an organism invading the lungs, bloodstream and brain of youth who experiment with e-cigarettes. It’s a powerful ad with a troubling message.

In this episode of RegWatch, Texas vape chain-store owner and national vaping advocate Schell Hammel reacts to FDA’s recent actions and shares how the ‘open-vapor’ segment of the vaping industry is planning to combat the rise in teen use.

Only on RegWatch by RegulatorWatch.com.

Produced by: Brent Stafford
Released: September 22, 2018

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