The Competition Bureau filed a Notice of Application with the Competition Tribunal, alleging deceptive marketing practices by two of Canada’s largest rental car companies, Aviscar and Budgetcar, and their related parent companies in March of 2015.
In its application, the Bureau alleged that the rental car companies advertised prices for vehicle rentals at discounts which were unattainable due to additional “non-optional fees” imposed during the rental process. This case marks the first proceeding under the new provisions of the Competition Act that came into force as part of Canada’s Anti-Spam Legislation (CASL) which prohibit the use of electronic messages to disseminate false or misleading representations.
Andrea Kroetch –Â Smart & Biggar/Fetherstonhaugh –Â July 17, 2015.